ABOUT? LOL.
UC started as a group chat. It got out of hand.
We're not a "brand". We don't have a "mission statement". We don't have a founder story that involves a beach in Bali. We have a Notion doc full of screenshots and one printer that's mostly working.
UC makes t-shirts for people who grew up online and stayed there. People who think trend cycles are a personal attack. People who can hold three contradictory opinions before breakfast and post all of them.
We print in small batches. Restocks run on instinct. We take the clothes seriously and ourselves, a little less. Wear them out. Make them yours. If something sells out, Cry about it. Or don't.
"Not for everyone" is not marketing. It's a fact. It's also a vibe. Mostly it's a warning.
If you got this far you probably get it. Shop the chaos, wear the chaos, become the chaos. Or don't. Honestly, we're cool either way.
FACELESS BY DESIGN
Chief “It Works on My Laptop” Officer
Head of “You Need This”
Head of Making It Look Intentional